CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
Various studies find that upwards of 70% of digital initiatives fall short of delivering on expectations. Continue reading...
Mukesh Mirchandani talks data-driven empathy, shifting customer expectations and the intersection of customer journeys and data collection in this interview. Continue reading...
Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing. Continue reading...