CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
Our top articles, resources and events from October 15-19, 2018.
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
Technology is definitely a big part of customer experience, but it's only one third of the equation.