CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Product Details
- Product
- CAKE
- Company
- Cake Marketing
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
campaign optimization, digital marketing, marketing analytics, marketing optimization
Primary Use Cases
Performance Digital Marketing
Related News
-
Apr 24
Your Intranet Is Only as Good as Your Metadata
Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
-
Apr 24
Understanding the Needs of Machine Learning Engineers
AI and machine learning skills are in short supply. If your organization is considering bringing these in house be sure you have what's needed to be successful.
-
Apr 24
Rita Zonius: Help Employees Understand 'How Change Will Benefit Them Personally'
Rita Zonius talks the relationship between intranets and ESNs, keeping momentum going post launch and more in our latest Digital Workplace Leaders series.
