CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Product Details
- Product
- CAKE
- Company
- Cake Marketing
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Performance Digital Marketing
Related News
-
Sep 23
Universal Events: Taking Triggered Marketing From Good to Great
As ecommerce keeps on growing and customers keep on evolving, the importance of triggered marketing (aka real-time marketing) is at an all-time high. I recently wrote about the need to combine both real-time and batch customer data in order to maximize the value of this marketing strategy. Conti...Read more
-
Sep 22
Spotify Video Ads Expands Choices for Podcast Marketing Strategies
Earlier this year, Spotify released Ad Studio, a user interface for its burgeoning podcast ad service. The shift to remote work has made podcast programming competitive against social media, digital communities, online platforms and traditional media as an advertising placement choice. Continue...Read more
-
Sep 21
How Important Is Personalization in 2020?
One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...
