CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
Without a strong taxonomy and metadata on the back end, your intranet will only cause frustration.
AI and machine learning skills are in short supply. If your organization is considering bringing these in house be sure you have what's needed to be successful.
Rita Zonius talks the relationship between intranets and ESNs, keeping momentum going post launch and more in our latest Digital Workplace Leaders series.