CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Product Details
- Product
- CAKE
- Company
- Cake Marketing
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Performance Digital Marketing
Related News
-
Oct 15
The Sometimes-Overlooked Key Ingredient for Digital Success: Your People
Various studies find that upwards of 70% of digital initiatives fall short of delivering on expectations. Continue reading...
-
Oct 15
Mukesh Mirchandani: Customer Empathy Starts With Having the Right Data
Mukesh Mirchandani talks data-driven empathy, shifting customer expectations and the intersection of customer journeys and data collection in this interview. Continue reading...
-
Oct 14
Takeaways and the In Person Experience at Content Marketing World 2021
Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing. Continue reading...
