CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
As ecommerce keeps on growing and customers keep on evolving, the importance of triggered marketing (aka real-time marketing) is at an all-time high. I recently wrote about the need to combine both real-time and batch customer data in order to maximize the value of this marketing strategy. Conti...Read more
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One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...