CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Primary Use Cases
Performance Digital Marketing
Facebook reported Nov. 30 it has reached an agreement to acquire Kustomer, a CRM platform. Some media reports estimate the deal at a value of $1 billion. Facebook did not disclose financial terms. Continue reading...
2020 has been quite the year. The world has been devastated by the COVID-19 pandemic with 1.4 million deaths and nearly 60 million cases worldwide, and it hasn’t even been a year since the virus fully began to take its course. Families shattered. Worlds upended. Businesses shut down. Continue r...Read more
What do you think of when you hear "digital transformation?” Moving business online? An expensive initiative? A never-ending project with lots of consultants? Or maybe you view digital transformation as something old line industrial companies are forced to do: plot a five-year plan, assemble an...Read more