CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Product Details
- Product
- CAKE
- Company
- Cake Marketing
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
campaign optimization, digital marketing, marketing analytics, marketing optimization
Primary Use Cases
Performance Digital Marketing
Related News
-
Oct 21
ICYMI: Slack + G Suite = Good Stuff, Our Complicated Relationship With Chatbots
Our top articles, resources and events from October 15-19, 2018.
-
Oct 19
Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
-
Oct 19
Invest in the Human Side of the Customer Experience Equation
Technology is definitely a big part of customer experience, but it's only one third of the equation.
