CampaignChain, Inc. produces a marketing automation solution with open-source capabilities. CampaignChain allows users to connect to multiple online channels to plan, execute and monitor all marketing activities. CampaignChain is a privately held company and has offices in Walnut, CA USA & Munderkingen Germany.
- HQ Location
- Year Founded
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...
As far as intent data use cases go, leveraging intent to support sales-development efforts may be the most common — even among B2B marketing teams, who are increasingly overseeing the sales-development role. According to a recent TOPO survey, “Selecting or prioritizing accounts” is the No. Cont...Read more
Every year since 2012, Gartner’s annual CMO Spend Survey has tracked marketing budget as a proportion of company revenue. Over recent years the story has been one of budget stability, with the average marketing budget hovering around the 11% mark. Continue reading...
Email has been a particularly useful marketing channel for businesses. But in recent times, niche email newsletters have grown in popularity. According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter. Continue reading...
The road to recovery is paved with data, where data provides the fuel to power better and faster decisions, stated a recent McKinsey article. Remember, data-driven processes and digital transformation are two sides of the same coin. You need data to drive digital processes. Digital processes cre...Read more