CampaignDrive™ is a platform that gives local marketers more freedom, within brand boundaries. With the combination of Digital Asset Management and Local Marketing Automation features included in the platform, brand professionals can improve brand integrity and accelerate time-to-market, while decreasing marketing production costs by 95%.
Primary Use Cases
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
Approaching digital transformation as a one and done initiative will thwart all of your efforts from the get-go.