CampaignDrive™ is a platform that gives local marketers more freedom, within brand boundaries. With the combination of Digital Asset Management and Local Marketing Automation features included in the platform, brand professionals can improve brand integrity and accelerate time-to-market, while decreasing marketing production costs by 95%.
Primary Use Cases
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more
Since mid-March, it feels like we’ve been reliving the same scorching summer day where everyone comments on how hot it is. Only instead of the weather, we're all using the same formula to discuss the state of any given software vertical. Continue reading...