Causata is a digital marketing decisioning and predictive analytics platform that leverages big data, predictive algorithms, machine learning and custom data sources to provide real-time decision support for customer facing digital experience and advertising systems.
Product Details
- Product
- Causata Platform
- Company
- Causata
- HQ Location
- United States
- Year Founded
- 2008
- License
- Commercial
- Deployment
- SaaS, On-Premise
Tags
customer experience management, cxm, digital marketing, dmp, predictive analytics
Primary Use Cases
Predictive Analytics. Data Management. Digital Experience Optimization.
Also from Causata
Related News
-
Sep 18
James McDermott: 'Digital Marketing Is at a Crossroads'
Lytics CEO James McDermott shares his thoughts on personalization, automation and the state of customer experience in our latest DX Leaders profile.
-
Sep 18
Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
-
Sep 18
Digital Transformation Is an Ongoing Process
Approaching digital transformation as a one and done initiative will thwart all of your efforts from the get-go.
