Cognito Analytics is a cloud-based marketing analytics solution used by companies in the financial services sector. The platform enables users to view and monitor their media profile and to compare the effectiveness of their PR program against benchmarks of other firms in their space.
Primary Use Cases
Digital Marketing. Marketing Analytics.
The "Gig Economy" is going strong and as more people are freelancing their skills, many are well on their way to becoming today's infopreneurs.
The only constant about marketing tactics is that advantages quickly get arbitraged away and winners continue to find new ones.
How one organization uses internal and external tools to help reinforce their corporate values.