Cognito Analytics is a cloud-based marketing analytics solution used by companies in the financial services sector. The platform enables users to view and monitor their media profile and to compare the effectiveness of their PR program against benchmarks of other firms in their space.
Primary Use Cases
Digital Marketing. Marketing Analytics.
When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...
Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of. Continue reading...
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more