Cognito Analytics is a cloud-based marketing analytics solution used by companies in the financial services sector. The platform enables users to view and monitor their media profile and to compare the effectiveness of their PR program against benchmarks of other firms in their space.
Primary Use Cases
Digital Marketing. Marketing Analytics.
Outcome (noun): The way a thing turns out; a consequence Whether you know it or not, everything you buy or sell is motivated by an outcome. In your personal life, these outcomes may not always be explicit. Continue reading...
SAP is taking its $8 billion acquisition of customer experience and employee experience management provider Qualtrics public. SAP announced Sunday, July 26, its intent to take Qualtrics public through an initial public offering (IPO) in the U.S. Continue reading...
From school to work to socializing to shopping, life has moved online in 2020. With in-person interactions either greatly limited or out of the question, the customer experience and digital experience have merged. That means business leaders need to think about customer experience holistically....Read more