Cognito Analytics is a cloud-based marketing analytics solution used by companies in the financial services sector. The platform enables users to view and monitor their media profile and to compare the effectiveness of their PR program against benchmarks of other firms in their space.
Primary Use Cases
Digital Marketing. Marketing Analytics.
The long tail of legacy technology in most organizations cannot be ignored. Modernization and replacement must be a strategic priority, not an afterthought.
CX professionals should double down on customer success, prepare for customer master data management and look for changes in marketing automation in 2020.
The best way to prepare for trends yet to come is to take stock of those that have already emerged and understand which among them have the most staying power.