Cognito Europe Limited
Cognito Analytics is the software arm of Cognito, a specialist communications firm serving the financial sector. The company is a provider of PR, design and marketing communication services to the finance and financial technology sectors.
It serves hedge funds, exchanges/brokerages, financial institutions, asset managers, consulting firms, financial systems, and media/events companies.
- HQ Location
- United Kingdom
- Year Founded
Products by Cognito Europe Limited
As ecommerce keeps on growing and customers keep on evolving, the importance of triggered marketing (aka real-time marketing) is at an all-time high. I recently wrote about the need to combine both real-time and batch customer data in order to maximize the value of this marketing strategy. Conti...Read more
Earlier this year, Spotify released Ad Studio, a user interface for its burgeoning podcast ad service. The shift to remote work has made podcast programming competitive against social media, digital communities, online platforms and traditional media as an advertising placement choice. Continue...Read more
One of my a-ha moments from this pandemic has been the realization that behaviorally we are more alike than I thought. Continue reading...
Snowflake, a cloud data platform which includes hosting for Customer Data Platform (CDP) providers, sold 28 million shares and raised almost $3.4 billion from its IPO this week. The company is now valued at $70 billion. It is now the largest IPO in the software category. VMWare ra...Read more
Google Analytics launched its App + Web feature in 2019. True to its name, App + Web combines the dimensions and metrics of app and website data into one report view, to simplify reporting on customer behavior. I wrote about the details in this July 2019 post. Since then, Continue reading...