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• Feb 10

  What's Behind the CRM-Trolling Platform of Independents?

  Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more

• Jan 16

  Customer Data Platforms and Analytical CRMs Share the Same DNA

  Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...

• Jun 12

  When It's Time to Fire a Customer

  Companies pour a lot of resources into customer experience, customer acquisition and customer retention efforts. Yet there are times when a particular customer is no longer worth the investment. Continue reading...

• Apr 10

  What You Need to Know About Salesforce Certifications

  Salesforce, which provides customer relationship management (CRM) software for sales professionals and software for marketers, offers multiple certifications for customers, developers, consultants and others. The ultimate goal of a Salesforce certification is to enhance knowledge of the platform...Read more

• Apr 2

  Salesforce Embeds Quip in CRM Applications

  Salesforce recently announced the availability of Quip for Salesforce as part of its Spring '19 release, in a move which finally brings some clarity to the company's acquisition of Quip almost three years ago. Continue reading...