Datalicious is a global data analytics consultancy that helps marketers improve their customer journey through the implementation of smart data-driven marketing strategies. The team of marketing data specialists offers a wide range of skills suitable for any challenge, for both new and advanced businesses.
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Companies have adopted analytics faster than the Road Runner outrunning Wile E. Coyote. But choosing the right questions to ask analysts isn't as relaxing as watching a Saturday morning cartoon. Any given set of data can raise a considerable number of analytics and data exploration questions. C...Read more
Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...
When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...
Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of. Continue reading...
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more