DataXu Platform

by

Digital Marketing Software

DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.

Product Details

Product
DataXu Platform
Company
DataXu
HQ Location
United States
Year Founded
2007
License
Commercial
Deployment
SaaS

Tags

Primary Use Cases

Digital Marketing Management. Data Management. Inventory Management. Campaign Management.

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