DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Product Details
- Product
- DataXu Platform
- Company
- DataXu
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
Related News
-
Jan 27
ChatGPT Powers NICE Platform, Gainsight and Productboard Announce Partnership, More News
NICE Systems debuts CX platform powered by OpenAI's ChatGPT, Gainsight and Productboard partner up, VIQ-ASR is released, more CX news. Continue reading...
-
Jan 27
How Technology and Self-Efficiency Improves the Customer Experience
Here’s how modern technology can solve common CX frustrations and create a better result for both brands and customers. Continue reading...
-
Jan 27
Customer Experience Metrics Aren't Enough: Storytelling Is Your Superpower
Strong customer experience leads to business growth, but it’s up to CX leaders to tell the right story. Continue reading...
