DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
With complexity and development velocity continuing to grow, building and deploying apps manually will become even more cumbersome and error-prone.
Business users and IT should be united in their efforts to achieve common business goals, yet all too often, they butt heads.
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.