DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
Sendinblue acquires Yodel.io, Calendly launches new dashboard, Flatfile lands $50M, more CX news. Continue reading...
What can we learn about marketing and customer experience from the Star Wars franchise? A lot. Continue reading...
What are the lessons learned from the Sephora $1.2 million consumer data privacy settlement for potential CCPA violations? Continue reading...