DataXu Platform

by

Digital Marketing Software

DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.

Product Details

Product
DataXu Platform
Company
DataXu
HQ Location
United States
Year Founded
2007
License
Commercial
Deployment
SaaS

Tags

Primary Use Cases

Digital Marketing Management. Data Management. Inventory Management. Campaign Management.

Related News

  • Oct 16

    How to Mitigate the Risks of User-Generated Content

    For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness :  User-generated content increases brand en...Read more

  • Oct 12

    Aprimo Introduces Automated Tagging, Connectors to DAM Platform

    Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore. Continue reading...

  • Oct 9

    Are MarTech Vendors Prepared as GDPR Deadlines Approach?

    Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consen...Read more

Add a Product  

Suggest a Product

1 2 3