DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Product Details
- Product
- DataXu Platform
- Company
- DataXu
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
Related News
-
Aug 14
How Technology Can Humanize Sales
A look at how businesses can make sales more human while incorporating smarter technologies.
-
Aug 14
Gaining Customer Experience Insights: A New Twist on an Old(er) List
Customer experience trends change from day to day. But putting a new spin on some trends from 2015 show their relevance for today.
-
Aug 14
What is Edge Analytics?
Edge analytics involves collecting and analyzing data at the sensor or device rather than waiting for the data to be sent back to a cloud or on-premise server.
