DataXu is a marketing management platform that helps marketers optimize and reach profitable segments and media channels. The platform uses a real-time, multivariate decision system -- leveraging both on and offline data -- to identify and engage with the best prospects. It includes a broad set of analytics and an "omnichannel" attribution model.
Product Details
- Product
- DataXu Platform
- Company
- DataXu
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Digital Marketing Management. Data Management. Inventory Management. Campaign Management.
Related News
-
Dec 10
Why Influencer Marketing Is Essential For Your B2B Marketing
If you're not doing influencer marketing, you're already behind.
-
Dec 10
Digital Transformation Will Create Profound New Mandates in 2019
While digital transformation isn't exactly new, 2019 will mark the year we start seeing our efforts come to fruition on a wide scale.
-
Dec 10
5 Places AI is Impacting Today's Digital Workplace
Artificial intelligence is coming to the workplace and in some cases it's already here. Check out these 5 places where AI had an impact in 2018.
