Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
In recent years, companies have invested heavily in customer service functions, adding stacks of new technologies to better understand just how their audiences tick. Continue reading...
With GDPR just months away, the digital marketing world is on the precipice of a dramatic transformation. On May 18, 2018, brands will have to fall in line with an EU regulation that strictly guards and regulates the usage of EU citizen data. The road to GDPR compliance is potentially Continue...Read more
A big company just hired you to help with analytics and deliver insights based on data. It seems like the perfect job: Good salary, lots of responsibility, tons of opportunity to put your knowledge and experience to use. For the first few months, it’s like drinking from a fire hose. Cont...Read more
Just two more weeks until CMSWire's third annual DX Summit. CMSWire is returning to the Radisson Blu Aqua in Chicago Nov. 13 to 15 for a deep dive into next-generation digital experiences. Continue reading...
During her time as CEO of Seattle-based marketing technology agency Beyond Vigilant, Kristine Stebbins noted a curious trend among her clients, namely that scant few of their Sitecore platform clients were actually using the built-in Sitecore analytics functionality. Continue reading...