Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
The working from home (WFH) mandate has inspired a love-hate relationship in many of us. What we lose in our daily commutes, we gain in digital fatigue. Too many ZOOM meetings, too much time online, too many demands are all common complaints. I previously wrote about digital overload, Conti...Read more
Analytics has been a part of the digital landscape for over a decade. Businesses now know that analytics trends are shifting to more holistic views of data and metrics. Continue reading...
If data sits at the heart of the digital workplace, then managing data and enabling organizations to get best insights out of the data they have is also key. Continue reading...
By now, we've all read the headlines about AI rendering humans obsolete, as well as the inevitable rebuttals that robots will never replace human creativity. Continue reading...
Many marketers clearly aren’t faced with awesome business prospects and prosperous growth lately. The CMO Survey released in June reports losses during the COVID-19 pandemic in sales (17.8%), profits (14.7%), customer acquisition (9.2%) and company optimism — marketers’ optimism over their compa...Read more