Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
Chatbots may be all the rage, but you need some solid metrics around your programs to ensure success. Continue reading...
For analytics practitioners the disruption from the COVID-19 pandemic means two things: stop following the measurement playbook, and adjust the playbook text. Continue reading...
Marketers and C-suite execs share how they gain visibility on their personalization strategy and how they determine what is working and what isn't. Continue reading...
The dynamism of marketing data demands an analytics dashboard that is flexible and robust enough to change with the times. Continue reading...
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data. Continue reading...