Decisive Analytical Solutions
Decisive Analytical Solutions is a provider of IT consulting services and maker of the Plumb5 digital marketing and marketing automation tool. It measures lead scoring, conversions, targeting and social and marketing campaigns. It serves the media, healthcare, financial and retail markets.
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Products by Decisive Analytical Solutions
Digital transformation is challenging in the best of times. During COVID-19 it is even more so. However, it's often been difficult to put a finger on the main problems. Recently, Round Rock, Texas-based Dell carried out research to find out exactly what is going on. The findings are m...Read more
COVID-19 changed how we work and changed what we work with. It's even changed the strategies that have been put in place to move enterprises from traditional business models to dispersed digital workplaces. Digital transformation is no longer what it was. Continue reading...
What do most CIOs view as their top business priority? Establishing stronger business and IT alignment. One area where CIOs need to ensure better alignment is with enterprise analytics. Continue reading...
The democratization of data access has changed data management platforms. Cloud-based services, led by the likes of Google, Amazon and Microsoft, have broadened data access for many kinds of data users, creating a need to refine solutions to better suit collaboration needs. Continue reading...
Many organizations have merged the roles of the chief analytics officer (CAO) and chief data officer (CDO) to create a combined CDAO to serve as the principal advocate for data within the enterprise. Researchers at NewVantage Partners pointed out this trend in report released earlier this year o...Read more