Delighted gathers customer feedback and put it into the hands of those who can act on it. Using the Net Promoter System – a single question and an open-ended comment box – it helps companies align customers’ needs with business growth, measure the customer voice over time and keep customers coming back.
Primary Use Cases
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more
Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...
Companies pour a lot of resources into customer experience, customer acquisition and customer retention efforts. Yet there are times when a particular customer is no longer worth the investment. Continue reading...