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• Oct 16

  How to Mitigate the Risks of User-Generated Content

  For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness :  User-generated content increases brand en...Read more

• Oct 12

  Aprimo Introduces Automated Tagging, Connectors to DAM Platform

  Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore. Continue reading...

• Oct 9

  Are MarTech Vendors Prepared as GDPR Deadlines Approach?

  Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consen...Read more

• Oct 6

  Subscription Boxes Another Rising Example of Digital Disruption

  Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general....Read more

• Oct 5

  Why Marketers Have AI on the Brain

  BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence?  Sc...Read more