FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull in data to a single interface and build rich customer profiles which can be split into relevant, intelligent cohorts.
- HQ Location
- United States
- Year Founded
Products by FirstHive
Connect with FirstHivewww.firsthive.com
A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today.
What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
The top articles, resources and events from the week of September 10-14, 2018.
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.