IgnitionOne offers cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization.
- HQ Location
- United States
- Year Founded
Products by Ignition One
For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness : User-generated content increases brand en...Read more
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore. Continue reading...
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consen...Read more
Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general....Read more
BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence? Sc...Read more