IgnitionOne brings together the most important pieces of marketing within a single platform. Built over a marketing hub, the flexible system allows marketers to integrate with their existing tools or use the powerful native solutions already baked in the system.
Primary Use Cases
Integrated Cross-channel Attribution, Paid Search, E-mail
Google has updated Google Analytics, creating a "more intelligent Google Analytics that builds on the foundation of the App + Web property " the company introduced in beta last year. Continue reading...
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and highly technical field. Continue reading...
A Forrester Consulting report in September found 56% of marketing leaders said they are restructuring marketing teams to focus on new initiatives, and 48% added they are retraining marketing teams. Continue reading...