Impact Radius, Inc
Impact Radius, Inc is a Software-as-a-Service and technology company that offers a performance-marketing suite for advertisers and agencies. It also provides tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management products. It serves retailers, travel agent channels, financial services, lead generation marketing, cost-per-acquisition networks, direct response television advertisers, business-to-business, and mobile marketing. It operates as a subsidiary of Estalea, Inc.
- HQ Location
- United States
- Year Founded
Products by Impact Radius, Inc
Companies have adopted analytics faster than the Road Runner outrunning Wile E. Coyote. But choosing the right questions to ask analysts isn't as relaxing as watching a Saturday morning cartoon. Any given set of data can raise a considerable number of analytics and data exploration questions. C...Read more
Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...
When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...
Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of. Continue reading...
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more