Impact Radius, Inc
Impact Radius, Inc is a Software-as-a-Service and technology company that offers a performance-marketing suite for advertisers and agencies. It also provides tag management, multi-channel media tracking, call tracking, mobile tracking, conversion attribution, and advanced partner management products. It serves retailers, travel agent channels, financial services, lead generation marketing, cost-per-acquisition networks, direct response television advertisers, business-to-business, and mobile marketing. It operates as a subsidiary of Estalea, Inc.
- HQ Location
- United States
- Year Founded
Products by Impact Radius, Inc
For many marketers, user-generated content (UGC) is a dream come true — and it’s not hard to understand why. One reason is obvious: Free content frees up time and dollars for other campaigns. Another reason is its effectiveness : User-generated content increases brand en...Read more
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore. Continue reading...
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consen...Read more
Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general....Read more
BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence? Sc...Read more