The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
Every marketer will have measurement and analysis at the forefront of their strategic plans in 2020.
Digital CX is a complicated project for any corporation, but those that rely on franchise owners face unique barriers to success.
The use of physical robots is best in business to business scenarios like warehouses and manufacturing, not in cases where direct human interaction is required.