The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
Having a voice of the customer (VOC) program is one thing, but having a program that actually impacts your customer experience is something else.
Members of distributed teams must identify their roles and priorities in order to choose the real-time collaboration platform that best meets their needs.
Net Promoter Score may be easy for companies to gather and assess, but it does a poor job of predicting customer retention.