The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Product Details
- Product
- Integrated Marketing Portal (IMP)
- Company
- Cosmos Communications
- HQ Location
- United States
- Year Founded
- 1933
- License
- Commercial
- Deployment
- SaaS, On-Premise
Tags
Primary Use Cases
Integrated marketing
Related News
-
Jul 10
How to Increase Customer Lifetime Value
For most brands, acquiring new customers is challenging and expensive. According to HubSpot, over the last five years the cost of acquiring new customers has increased by more than 50%. That’s why retaining customers and increasing the amount of profit generated from existing customers is critic...Read more
-
Jul 7
Why Marketers Should Embrace Consumer Privacy Regulations
The consumer privacy landscape is rapidly changing. Europe has been leading the charge with the General Data Protection Regulation (GDPR). In the US, however, companies are faced with a patchwork of laws. The California Consumer Privacy Act (CCPA), one of the better known regulations, just...Read more
-
Jul 2
Gartner Finds CMOs Expect Better Times Ahead, Acquia Partners With Kibo & More News
Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...
