The Integrated Marketing Portal, or IMP, was developed to streamline the marketing process by bringing together critical data, creative brand identity and marketing communications all under one SaaS platform. Its features include creating and delivering direct mail, sending e-mail campaigns, posting to social media, managing e-mail and direct mail lists, integrating with blog, e-commerce store or other data source and achieving multi-channel marketing goals in one cloud-based software system.
Primary Use Cases
Smart tools are everywhere. People have multiple options for everything from food delivery services to virtual reality headsets, but many times, users don't choose products for their brands or even for their features. Instead, they choose new products based on the connections between the people...Read more
Marketers have long relied on third-party data such as the cookies collected by Google Chrome, but the company announced earlier this year that it will be stopping that practice by 2022, following similar moves by Firefox and Safari. Continue reading...
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