The Kaleidocade Indicators Framework (KIF) supplies a web interface, which provides busineses with maps on marketing statistics. The maps are meant to help users explain growth, identify trends, compare indicators, understand behaviors, and target new markets.
Primary Use Cases
Digital Marketing Intelligence
Also from Azavea
The consumer privacy landscape is rapidly changing. Europe has been leading the charge with the General Data Protection Regulation (GDPR). In the US, however, companies are faced with a patchwork of laws. The California Consumer Privacy Act (CCPA), one of the better known regulations, just...Read more
Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company's pipeline generation and brand, they also have the shortest average tenure of any executive in the C-suite and the shortest timeline for producing results. Continue reading...