Kapost is a provider of content marketing software that allows marketers to produce content, and reuse content in meaningul, targeted ways. It offers dashboards for tracking content, analytics and a distribution system for publishing content to many channels at once. It serves the technology, manufacturing, healthcare, financial services and education industries.
- HQ Location
- United States
- Year Founded
Products by Kapost
Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...
When most brands think about media assets, they think about the ways their teams can (or cannot) find the right images and videos needed to drive most engagement opportunities today. Continue reading...
Marketers are increasingly using machine learning technology to help implement campaign strategies. But the introduction of machine learning can raise programming concerns, concerns which many marketing professionals may only have a surface-level understanding of. Continue reading...
Act-On Software, which provides marketing automation software, has announced an integration with Zoom. The integration follows Act-On’s roll-out of the Automated Journey Builder earlier this month and is designed to allow marketers to promote and manage Zoom webinars from within the Act-On...Read more
When I received the reminder that this month’s article was due I thought, “Nooooooooo ... I’m too busy planning for 2021!” The pandemic has added a great deal of complexity to 2021 planning for all of us. Continue reading...