MarcomCentral is a marketing on-demand solution that empowers sales teams and other authorized individuals to produce personalized marketing pieces through an online corporate marketing portal.
Intelligent marketing templates can restrict brand elements and content to maintain corporate brand guidelines. MarcomCentral allows users to post the most updated corporate branded materials to the field so that sales teams, dealers, agents, partners and other authorized personnel have marketing tools at their disposal. Intelligent templates can be customized and personalized on demand to improve content marketing relevancy and engagement.
Primary Use Cases
Marketing asset management
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more
Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...
Companies pour a lot of resources into customer experience, customer acquisition and customer retention efforts. Yet there are times when a particular customer is no longer worth the investment. Continue reading...