Marketing Budgeting is an online b2b marketing budgeting planning tool designed for marketing professionals. It allows managers to do marketing budgeting across the marketing team and view visual dashboards to help make informed marketing budget decisions.
Various studies find that upwards of 70% of digital initiatives fall short of delivering on expectations. Continue reading...
Mukesh Mirchandani talks data-driven empathy, shifting customer expectations and the intersection of customer journeys and data collection in this interview. Continue reading...
Content Marketing World's theme this year was “Connections,” and after 18 months of physical separation, reconnecting was amazing. Continue reading...