Marketing Budgeting is an online b2b marketing budgeting planning tool designed for marketing professionals. It allows managers to do marketing budgeting across the marketing team and view visual dashboards to help make informed marketing budget decisions.
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center. Continue reading...
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer. Continue reading...