Empowering marketers with Data Intelligence & Personalization to drive engagement & conversion in Omnichannel. Smarter targeting, relevant messaging!
NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences.
NextUser helps marketing tools to work in harmony and increase engagement, conversion and lifetime value.
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Once the exception rather than the rule, marketing teams working on a completely remote basis are now not only ubiquitous, they’re looking more and more permanent. Continue reading...
Outcome (noun): The way a thing turns out; a consequence Whether you know it or not, everything you buy or sell is motivated by an outcome. In your personal life, these outcomes may not always be explicit. Continue reading...
SAP is taking its $8 billion acquisition of customer experience and employee experience management provider Qualtrics public. SAP announced Sunday, July 26, its intent to take Qualtrics public through an initial public offering (IPO) in the U.S. Continue reading...
From school to work to socializing to shopping, life has moved online in 2020. With in-person interactions either greatly limited or out of the question, the customer experience and digital experience have merged. That means business leaders need to think about customer experience holistically....Read more
We are in an era where large swatches of creative development (46%), programmatic media (46%) and other media buying services (45%) are contracted out. Look at your own marketing ecosystem. Continue reading...