Plumb5 is a marketing automation tool that features visitor analytics, content analytics, visitor behavior and scoring, mail campaigns, personalization and targeting, forms, split tests, lead management with integrations with CRM apps, POS apps and video landing pages.
Primary Use Cases
Marketing Automation. Digital Marketing.
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. In most instances, there is no single answer but rather a case-by-case evaluation. Continue reading...
Companies have adopted analytics faster than the Road Runner outrunning Wile E. Coyote. But choosing the right questions to ask analysts isn't as relaxing as watching a Saturday morning cartoon. Any given set of data can raise a considerable number of analytics and data exploration questions. C...Read more
Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...