Portrait Explorer is a solution that allows users to explore customer data. Real customers from the database are displayed as "customer cards" that provide a dashboard of each individual.
Customer journey orchestration engine software is designed to help organizations analyze customer interactions across multiple touchpoints, execute the best communications and predict future customer interaction. Sounds like the promises marketers have been hearing all along in the digital tran...Read more
I’ve noticed something interesting about voice of the customer (VoC) programs lately. The line between VoC, customer experience (CX) and customer insights or analytics seems to be blurring. Take the Gartner definitions for these terms: Voice of the customer solutions combine multiple, tra...Read more
As the number of data-driven concerns — AI recognition, geolocation data in machine learning models and digital ads settings — bump into real-world concerns, marketers are faced with a growing issue. Continue reading...