Portrait Miner is a predictive analytics solution that enables customer insight professionals and business users to achieve a clear picture of their customers in order to better understand the customers, uncover areas of opportunity, achieve optimal segmentation and predict future behavior.
Digital customer experience practitioners have a lot on their minds between data, governance, qualified leads, omnichannel experiences and more. With these thoughts come a fair share of challenges. Just look at these customer experience industry numbers that illustrate some of those c...Read more
Business favors the (calculated) risk-takers. Are you finding the right information to feed your calculations? We have you covered. Last week on CMSWire, we discussed Dreamforce, customer journey mapping limitations, Office 365 agility, collaboration skills and much more. Get your weekly downlo...Read more
My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night. Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Continue reading...