Adnovate's Product Information Management solution enables users to manage all their product information centrally, controlling how and where they are used.
Some of PIM's features include: Automatically distribute content to eCommerce platforms, websites, publishing and artwork creation tools; Import, add, review and approve translations; Create sets of products for promotion; Set-up product relations, cross and up-sell; Include images, meta-data, video, text, translations and product specifications.
When the COVID-19 pandemic resulted in shelter-in-place rules, some businesses closed, while others went to strictly digital or hybrid online/curbside pickup ordering. It also fundamentally changed the customer journey. Continue reading...
Many B2B technology marketers dub their platform a “single source of truth. Continue reading...
Customer data platforms (CDP) are both one of the most disappointing investments brands made last year ... and the number one investment they want to make, according to Gartner and CommerceNext. Why? According to Gartner’s recent report, “A Marketer’s Guide to What Is — and Isn’t — a Customer D...Read more