RightWave is a marketing automation system offering email marketing tools, campaign management, segmentation, A/B testing, demand generation and addressing spam filters.
Primary Use Cases
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis. In most instances, there is no single answer but rather a case-by-case evaluation. Continue reading...
Companies have adopted analytics faster than the Road Runner outrunning Wile E. Coyote. But choosing the right questions to ask analysts isn't as relaxing as watching a Saturday morning cartoon. Any given set of data can raise a considerable number of analytics and data exploration questions. C...Read more
Conducting an effective interview may not be what most people think of as a necessary marketing skill, but as organizations increasingly bring many elements of content marketing in house, it is a skill that can deliver outsized results. Continue reading...