RightWave is a marketing automation system offering email marketing tools, campaign management, segmentation, A/B testing, demand generation and addressing spam filters.
Primary Use Cases
With complexity and development velocity continuing to grow, building and deploying apps manually will become even more cumbersome and error-prone.
Business users and IT should be united in their efforts to achieve common business goals, yet all too often, they butt heads.
LinkedIn has its own variation of Lookalike Audiences, a feature aimed at helping marketers target ads at people who are similar to a given page audience.