Rocket Fuel is a Digital Marketing Hub that helps advertisers with marketing choices through Big Data and AI.
The Rocket Fuel Digital Marketing Hub has solutions in: Advertising Program creation (Origin), Data Management (DMP), Marketing across different devices and channels (Marketing That Learns), Site Optimization, Data Analysis (Mission Control Insights), and Security and Inventory Quality.
Primary Use Cases
With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter. The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Continue reading...
Most marketing reports these days rely on a funnel concept. But funnel reporting creates pitfalls that can cause marketers to get bogged down. There are better ways to gain insights from your marketing reports. Continue reading...
Marketers have long been known for their creative, design-oriented branding efforts that rely on visual concepts, color-scheming, market insight and communication strategies. It is artistry. Those traits still matter today, but clearly marketers have acquired the need for technological prowess i...Read more