Scaleo is a fully featured tracking solution for affiliates, advertisers and networks. It is a revolutionary cloud-based affiliate tracking & management solution launched in 2015. The product comes with free Anti-Fraud Logic™
that crosschecks each impression, click or conversion through its advanced in-house fraud analytics and combines and analyzes hundreds of internal and external measuring points.
Primary Use Cases
Most Chief Marketing Officers (CMOs) expect COVID-19's impact on the bottom line to be short-lived with better times ahead in the next 18 to 24 months, according to Gartner's CMO Spend Survey 2020 published this week. Continue reading...
CMOs have always had to operate under pressure. While they carry the greatest responsibility for the company's pipeline generation and brand, they also have the shortest average tenure of any executive in the C-suite and the shortest timeline for producing results. Continue reading...
Marketing has long monitored website performance as a measure of the customer experience. But what's the right test for a website or app? Identifying one test has been a challenge. Google's answer to that challenge is Core Web Vitals. Continue reading...