Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools. More than 15,000 companies across 71 countries, from fast-growing businesses such as Atlassian, Bonobos and Instacart to some of the world’s largest organizations like Levi’s, Intuit and Time, use Segment to achieve a common understanding of their users and activate their own data to create customer-first decisions and experiences.
- HQ Location
- United States
- Year Founded
Products by Segment
Connect with Segmentwww.segment.com
Using Generative AI to Create Branded Visual Content
Generative AI is transforming visual media and will become more mainstream and integrated into more applications like ChatGPT has. Continue reading...
Meeting Evolving Customer Demands With IoT-Enabled Connectivity
With IoT-enabled connectivity enterprise leaders can integrate a proactive CX framework that shapes operations to deliver customer satisfaction. Continue reading...
Analytics & Event Registration: The Power of Audience Segmentation
Maximize event registrations in this post-pandemic conference season with GA4 analytics. Drive engagement, streamline processes & reignite in-person networking. Continue reading...
Can We Fix Artificial Intelligence's Serious PR Problem?
Contrary to the speed of adoption of AI by businesses across multiple industries, public trust in AI has openly declined. Continue reading...
Paid Professional Communities: The New B2B Playgrounds?
A look at the surge in exclusive, paid professional communities and how B2B brands can harness this trend in our dynamic experience economy. Continue reading...