Shift is a collaborative marketing platform where agencies, companies and marketers can all meet up and work on campaigns across teams. Agencies can add their own apps to the platform to create a cross functional workspace, and each team member can have defined work roles and processes associated with them.
Research has shown CIOs and IT have a more prominent role in digital experience technology selection than you might think, but partnership might be key.
According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond?
IT and business leaders hold a great deal of responsibility for the success of digital transformation strategies. Here's how that plays out.