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• Oct 20

  New Players in Digital Marketing Analytics Emerge

  New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more

• Oct 12

  Where Analytics Fit in Your Digital Experience Strategy

  We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex. Continue reading...

• Oct 11

  Understanding and Meeting the Challenges of Digital Transformation

  When we think about transformation, we think change. Consider societal shifts over the years: television, email, smartphones and the list goes on. When these technologies were first introduced, were people as receptive as they are today? Of course not. Societal transformation does not occur ove...Read more

• Oct 11

  Tableau Reveals 4 New Features to Open Up and Speed Data Visualization

  LAS VEGAS — Fourteen thousand data enthusiasts descended on Tableau Conference 2017 in Las Vegas this week to grow their wrangling skills, engage with Tableau Zen Masters and compete in Iron Viz, Iron Chef-like competitions where contestants start with the same data sets and work to build...Read more

• Oct 9

  Metrics Drive Behavior and Culture

  Whenever you find organizations behaving badly you can nearly always find a series of metrics driving that bad behavior. The Irish Police (Garda) have been under intense scrutiny recently over the falsification of millions of breathalyzer tests. To achieve targets, numbers were made up. Conti...Read more