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What does it take to have a successful influencer marketing campaign? We asked Marketers to share tactics and strategies to help avoid the common pitfalls.
People are growing immune to manipulation by brands. Old branding controlled the journey. New branding supports it.
The top articles, resources and events from the week of September 10-14, 2018.
Rather than focusing on direct cost and potential ROI of software, think in terms of the cost to existing people, processes and technology.
We have access to more data than ever before — so why are we still so bad at finding the information we need to inform strategic decisions?