The Fireclick Advanced Marketing Suite is a web marketing platform. It offers an integrated suite of web marketing solutions across web analytic, keyword bid management, and email marketing.
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Web analytics is the most "dominant digital intelligence (DI) platform capability," according to Forrester analyst James McCormick who penned the latest Forrester Wave Web Analytics: Q4 2017 (fee charged) together with colleagues Gene Leganza and Emily Miller. Continue reading...
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