The Fireclick Advanced Marketing Suite is a web marketing platform. It offers an integrated suite of web marketing solutions across web analytic, keyword bid management, and email marketing.
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Nobody likes dealing with angry customers, but doing so can be a competitive advantage for many brands. Qualtrics found that 50% of shoppers think their complaints don’t go to anyone who can or will act on it. Continue reading...
COVID-19 has disrupted the way companies do business, forcing many to reconsider how they use complex algorithms and models for forecasting a variety of tasks, from sales to budgets to when certain items come back in stock. Continue reading...
The consumer privacy landscape is rapidly changing. Europe has been leading the charge with the General Data Protection Regulation (GDPR). In the US, however, companies are faced with a patchwork of laws. The California Consumer Privacy Act (CCPA), one of the better known regulations, just...Read more