Unica is a company providing enterprise marketing management and cloud-based marketing software solutions to organizations and individuals in the United States and internationally.
Unica was acquired by IBM in August 2010.
- HQ Location
- United States
- Year Founded
Products by Unica (IBM)
New players that have emerged in Gartner's world of digital marketing analytics platforms are embracing people-based marketing and they're building a true omnichannel view of people. Martin Kihn, research vice president who specializes in data-driven marketing for the Stamford, Conn.-based rese...Read more
BOSTON — HubSpot unveiled a series of product updates today on the first full day of its 21,000-attendee INBOUND customer conference taking place at the Boston Exhibition and Convention Center. Continue reading...
Amperity is coming out of stealth mode today with an eponymously-named product that solves a problem which vexed CEO Kabir Shahani for years: how to connect data at large scale and create a unified view of the customer. Continue reading...
Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-con...Read more
Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the updates to its Adobe Campaign platform, part of the Adobe Marketing Cloud. Campaign helps market...Read more