Unica is a company providing enterprise marketing management and cloud-based marketing software solutions to organizations and individuals in the United States and internationally.
Unica was acquired by IBM in August 2010.
- HQ Location
- United States
- Year Founded
Products by Unica (IBM)
Evolving technology has affected every industry's workplace, including finance and the need for real-time data and decision making has never been greater.
How chatbots as co-workers can change the workplace.
The pace of machine learning innovation is leading to fragmentation.
Recent Gartner research shows that managers are out of touch with their workers digital needs.
To truly understand customers, companies must use a combination of research methods.