Web is a product within the Marketo platform that helps users interact dynamically with their customers on their website. Web can personalize the experiences of web visits to engage and convert anonymous visitors. The product can also help nurture known customers. B2B companies can personalize messages for website visitors coming from specific target accounts or groups of accounts, even if the visitors are anonymous. Web also helps with making campaigns mobile responsive
Product Details
- Product
- Web Personalization
- Company
- Marketo
- HQ Location
- United States
- Year Founded
- 2006
- License
- Commercial
- Deployment
- SaaS
Tags
conversion, experiences, personalization, web engagement
Primary Use Cases
Web Personalization
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