Web is a product within the Marketo platform that helps users interact dynamically with their customers on their website. Web can personalize the experiences of web visits to engage and convert anonymous visitors. The product can also help nurture known customers. B2B companies can personalize messages for website visitors coming from specific target accounts or groups of accounts, even if the visitors are anonymous. Web also helps with making campaigns mobile responsive
Product Details
- Product
- Web Personalization
- Company
- Marketo
- HQ Location
- United States
- Year Founded
- 2006
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Web Personalization
Also from Marketo
Related News
-
Jul 9
Merkle Acquires LiveArea, Hero Digital Launches Commerce Solution, More News
This week in CX and marketing news Merkle acquires LiveArea, Hero Digital Launches Commerce Solution, Namogoo Acquires Remarkety and more. Continue reading...
-
Jun 8
Boomtown Launches New End-to-End CXM Platform
CXMEngine should help enable companies to coordinate customer journeys across previously isolated systems by leveraging AI. Continue reading...
-
Jun 3
Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more. Continue reading...
