Web is a product within the Marketo platform that helps users interact dynamically with their customers on their website. Web can personalize the experiences of web visits to engage and convert anonymous visitors. The product can also help nurture known customers. B2B companies can personalize messages for website visitors coming from specific target accounts or groups of accounts, even if the visitors are anonymous. Web also helps with making campaigns mobile responsive
Product Details
- Product
- Web Personalization
- Company
- Marketo
- HQ Location
- United States
- Year Founded
- 2006
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Web Personalization
Also from Marketo
Related News
-
Jul 2
High-Impact Customer Experience Tactics
Forrester’s The US Customer Experience Index, 2020 (paywall) found that 27% of brands improved their customer experiences in the last year, marking a significant jump following years of minimal gains. Continue reading...
-
Jul 2
How to Build Company Culture with Remote Teams
Work always comes with challenges from overstuffed task lists and unclear communication to office bullies and apathetic bosses. But remote work puts the spotlight on a set of specific workplace issues. In Buffer’s State of Remote Work 2019 report, remote workers said their greatest hurdl...Read more
-
Jul 2
What Will 'Normal' Look Like in the Workplace?
Everyone, including me, has been talking about working in the “new normal.” But this mindset has a few issues. The first is we aren't in a new normal — we're in an interim state. Continue reading...
