WebTrends Analytics is a measurement and analysis platform for understanding digital media, website, social, mobile and SharePoint performance. Functionality includes Mobile Analytics and Facebook Analytics.
Product Details
- Product
- WebTrends Analytics
- Company
- Webtrends
- HQ Location
- United States
- Year Founded
- 1993
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Web Analytics. Digital Measurement. Conversion & Campaign Optimization.
Related News
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Aug 17
Calculating the Pollution Cost of Website Analytics, Part 1
The most dangerous cost is the cost closest to zero. The most dangerous concept is cheap. The cost close to zero easily becomes invisible. We don’t see it so we don’t think it exists, and that makes us consume with abandon, that makes us waste at will. Continue reading...
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Nov 4
Are Your Web Metrics Reliable?
Web analytics are highly susceptible to error, manipulation and misinterpretation. They should never be depended on as the sole source of insight. “Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silenc...Read more
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Nov 9
Reading the Digital Cues: Actions Speak Louder Than Words
“… people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou “It was scary at the beginning, then it was funny and really cool,” my five-year-old answered, when I asked wh...Read more
