WebTrends Analytics is a measurement and analysis platform for understanding digital media, website, social, mobile and SharePoint performance. Functionality includes Mobile Analytics and Facebook Analytics.
Primary Use Cases
Web Analytics. Digital Measurement. Conversion & Campaign Optimization.
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
Technology is definitely a big part of customer experience, but it's only one third of the equation.
While robocalls are on the rise, their effectiveness wanes. Consumers who are unlikely to pick up a call are more receptive to contact via social channels.