Zaius B2C CRM was built for marketers who need to maximize customer lifetime revenue, not just opens, clicks, and visits. The software helps marketers understand which campaigns are driving first purchases, repeat purchases, customer loyalty, and average order value, and makes it easy to automate and optimize cross-channel campaigns to drive performance against those metrics. Zaius is backed by major VC companies including Matrix Partners, _Underscore.VC, and The Leaders Fund.
- HQ Location
- United States
- Year Founded
Products by Zaius
Connect with Zaiuswww.zaius.com
When making purchase decisions in the B2B landscape, logic typically trumps emotion (though some may debate this). Given the large price tag that comes with many solutions and services, buyers perform extensive research on a vendor before initiating any contact. Continue reading...
The Bay Area Content Marketing Meetup recently turned five years old. We’ve hosted 90 meetups and our guests included our congresswoman, representative Jackie Speier, and the founder of Content Marketing Institute, Joe Pulizzi. We now have over 1,000 members. It’s been a joy to help run the mee...Read more
Google has updated Google Analytics, creating a "more intelligent Google Analytics that builds on the foundation of the App + Web property " the company introduced in beta last year. Continue reading...
Even if we ignore the outsized impact of the pandemic on the marketing function, B2B marketers have been through a lot in the past decade. More than any other discipline, marketing has rapidly evolved into a primarily digital and highly technical field. Continue reading...
A Forrester Consulting report in September found 56% of marketing leaders said they are restructuring marketing teams to focus on new initiatives, and 48% added they are retraining marketing teams. Continue reading...