Articles
Channel: Digital Asset Management (page 3)
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Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)
Marketing strategist Brian Kavanaugh shares tips on creating a better content-production strategy, specifically around CX-Driven digital asset management.
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DAM: The Future of Content
Content is everything to a business, and digital asset management (DAM) is critical to a company's content ecosystem.
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12 Months of Digital Asset Management Projects
Maintaining a DAM system is a full time job, as can be seen by the many areas of responsibility listed here
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What it Will Take for Artificial Intelligence to Become Useful For DAM
DAM vendors now offer third party AI image recognition integrations as an extra selling point, but those integrations are falling short
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Embedded Metadata Debate: To Strip or Not to Strip?
To strip or not to strip? Here's a look at both sides of the argument about the value of embedded metadata.
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Aprimo Introduces Automated Tagging, Connectors to DAM Platform
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains
Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.
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Closing the DAM Expectation Gap
All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets. The misconception can be forgiven.
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Moving DAM Selection Off the Golf Course and Into Employees' Hands
When I first became involved in software sales someone advised me to take up golf, as “most enterprise business deals are made on the golf course.
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How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
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Aprimo Puts ADAM DAM Acquisition in the Cloud
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
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Spread DAM Across the Enterprise to Make Your Assets Sing
Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music. Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.
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DAM's Reach Spreads Across the Enterprise
Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM systems should reside in the marketing department.
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