Articles
Channel: Digital Asset Management (page 3)
-
Clean Your DAM Mess
Your digital asset management system may need a cleanup. Here are signs that it needs an overhaul, along with a cleanup plan and tips for DAM maintenance.
Continue reading...
-
Governance Is No Longer Optional
Governance is a framework to ensure that program goals are met during implementation and in the future. It is the only way to manage and mitigate risk
Continue reading...
-
Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)
Marketing strategist Brian Kavanaugh shares tips on creating a better content-production strategy, specifically around CX-Driven digital asset management.
Continue reading...
-
DAM: The Future of Content
Content is everything to a business, and digital asset management (DAM) is critical to a company's content ecosystem.
Continue reading...
-
12 Months of Digital Asset Management Projects
Maintaining a DAM system is a full time job, as can be seen by the many areas of responsibility listed here
Continue reading...
-
What it Will Take for Artificial Intelligence to Become Useful For DAM
DAM vendors now offer third party AI image recognition integrations as an extra selling point, but those integrations are falling short
Continue reading...
-
Embedded Metadata Debate: To Strip or Not to Strip?
To strip or not to strip? Here's a look at both sides of the argument about the value of embedded metadata.
Continue reading...
-
Aprimo Introduces Automated Tagging, Connectors to DAM Platform
Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content management systems including Adobe Content Cloud, Aspera and Sitecore.
Continue reading...
-
Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
Continue reading...
-
DAM Innovation Is Finally on the Horizon: From Value Chains To Blockchains
Four years ago I predicted innovation in the DAM industry would suffer because so many digital asset management (DAM) solutions were monolithic and overburdened with features. Vendors of these solutions would find themselves too busy keeping these applications up and running to find the time to innovate.
Continue reading...
-
Closing the DAM Expectation Gap
All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets. The misconception can be forgiven.
Continue reading...
-
Moving DAM Selection Off the Golf Course and Into Employees' Hands
When I first became involved in software sales someone advised me to take up golf, as “most enterprise business deals are made on the golf course.
Continue reading...
-
How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
Continue reading...
-
Aprimo Puts ADAM DAM Acquisition in the Cloud
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
Continue reading...