Articles
Channel: Digital Asset Management (page 5)
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Digital Asset Management Follows These Enduring Truths
Information management crosses boundaries. A lot of them, in fact: from economic sectors and industry verticals to organizational divisions, departments, functions and teams. However, the basic principles of effective information management remain evergreen.
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Could Artificial Intelligence Pull DAM Into the Mainstream?
Digital Asset Managers and administrators spend an enormous amount of time and energy on metadata application. It is tedious, thankless work, but absolutely necessary to find assets in the sea of digital petabytes.
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3 Factors Impacting DAM in the Year Ahead
Any surfer knows you need to paddle out to catch a wave or risk getting pummeled by it if you stand still. The same could be said in the world of enterprise software. New capabilities are released on a regular basis, as others mature and grow.
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The Key DAM Ingredient? The Vendor's Product Team
Before you visit a top-notch restaurant, you probably research the chef.
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10 Gift Ideas for the DAM Manager in Your Life
Dear Santa, I think I finally finished the digital asset management (DAM) system. I cataloged all of our assets, filled out the metadata fields with complete accuracy, increased our system adoption to 100 percent and cut down on the time it takes to create and publish marketing content.
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Nuxeo's LTS 2016 Release Promises to Unlock the Value of Digital Assets
After a year of fast track releases, New York City-based Nuxeo has unveiled the 2016 Long Term Support (LTS) release of its hyperscale digital asset management (DAM) platform.
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Drive Digital Transformation With a Hyperscale Platform
Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy. “These solutions are not applicable to how you’re moving your business forward,” Cormier said.
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How Enterprise DAM Speeds Digital Transformation
The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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![Digital Assets: They're Only Useful If You Can Find Them [Video]](/~/media/8bcaecac777a4620b7951633f08635e3.jpeg?mw=155&mh=117&hash=F860E96DF7270BE15550533526704E1E5A407FFF)
Digital Assets: They're Only Useful If You Can Find Them [Video]
Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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DAM Implementation: Like Putting Together an Ikea Bed
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part.
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4 Ways a Semantic Network Energizes Your DAM
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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Where DAM Fits in Consistent Experience Delivery
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Sell, Baby, Sell: How to Market Your DAM for Higher Use & Adoption
Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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DAM Provides a World of Truth for Customers and Marketers
It’s Saturday night, and you want a new pair of shoes. You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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