Articles
Channel: Digital Asset Management (page 5)
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How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
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Aprimo Puts ADAM DAM Acquisition in the Cloud
It's been a roller coaster year-and-a-half for Aprimo. The marketing operations provider effectively reclaimed its name and original mission after Marlin Equity Partners acquired Teradata Marketing Applications. Then it acquired digital asset management (DAM) vendor ADAM Software in March.
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Spread DAM Across the Enterprise to Make Your Assets Sing
Business departments often sound like members of a middle school orchestra. In theory, they’re one group, but you wouldn’t know that from the music. Maybe the problem is that kids identify as flutists, violinists, trumpeters and drummers rather than as part of the orchestra — their tools divide them.
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DAM's Reach Spreads Across the Enterprise
Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM systems should reside in the marketing department.
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Brace for Aerial Digital Asset Management with Drones
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize repairs to roads and bridges.
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Unleash DAM Across the Enterprise to Tame Digital Chaos
A few years ago, implementing a digital asset management (DAM) system used to be a team or departmental endeavor. Typically, the project would find its home where digital assets are needed and used the most — in marketing communications.
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5 Questions to Ask Your DAM Vendor
Who believes in love at first sight? It’s easy to fall for a pretty face — but will the relationship stand the test of time? Nobody knows at the outset, of course, but then again we go through this every time we invest in new software (what, you thought
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CMSWire August Editorial Calendar: Enterprise DAM, How Work Gets Done
Each month, CMSWire runs two editorial themes from our Editorial Calendar. We arrive at these themes through the conversations, feedback, interest and requests of our loyal readers, reporters, contributors and editors, all of whom shape the content we produce on this site every week.
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DAM: The Guardian of Your Brand
Companies large and small are looking to implement Digital Asset Management (DAM) systems. And in most cases, IT is leading the effort.
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Extensis Updates Portfolio 2017 DAM Solution With Geo-Referencing & More
Extensis today announced the release of Extensis Portfolio 2017, the latest version of its digital asset management (DAM) solution. With this release, Portland-based Extensis aims to bring the benefits of DAM to “new industries,” with new features including file compression, file-zooming, geo-referencing, map views, rights management and advancements in image
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Making DAM the 'Nerve Center for Content'
With more channels comes more content. That means more digital assets for enterprises — and probably more headaches managing them. Too many organizations have poor control over their enterprise assets, according to Uri Kogan, vice president of product marketing at digital asset management (DAM) and enterprise content management provider Nuxeo
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10 Reasons Why Digital Assets Rule the World
Every time you have screen time, digital assets are influencing you. They're driving your thoughts and feelings about the current global political climate, what products you buy, and how you, your friends and your family perceive the world.
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DAM Moves to Heart of Enterprise in Forrester Vendor Landscape
DAM has moved out of the wings and into the spotlight. Digital asset management (DAM) platforms were once relegated to a supporting role for media industries dependent on large quantities of rich content assets.
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Craft Your DAM Elevator Speech with 9 'Whys'
Have you ever had a child ask you, “Why?” only to follow it up with another “Why?” immediately after you gave what you thought was a well-thought out explanation? It's frustrating, isn't it? You may think they are intentionally trying to irritate you by asking the same question again and
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