Articles

Channel: Digital Asset Management (page 6)

  • People Bring Your DAM to Life

    People Bring Your DAM to Life

    Anyone who thinks that launching a digital asset management (DAM) system comes down to picking a solution and flicking a switch should think again. One step can make a big difference between a DAM solution that people use and a DAM solution that people ignore: talking to your stakeholders.

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  • DAM Diatribe on Data Anxiety

    DAM Diatribe on Data Anxiety

    “To achieve great things, two things are needed: a plan and not quite enough time” —  Leonard Bernstein The transition to fall brings with it a feeling of change: to shorter days, cooler temperatures and the realization that the end of the year looms.

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  • DAM Movement: From Big Iron to Big Cloud

    DAM Movement: From Big Iron to Big Cloud

    One of the biggest trends to hit the technology world in the last few years is the rise of cloud-based services. And Digital Asset Management (DAM) is no exception.  On the one level, this is simply a nod to the efficiencies that cloud services claim compared to self-hosted solutions.

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  • Setting the Stage for DAM Innovation

    Setting the Stage for DAM Innovation

    Where does DAM innovation come from? Like human relationships, it’s complicated. People change, great plans go awry, the new becomes old.  All the pieces for game-changing innovation in DAM are there. Customers, users, service providers and vendors all contribute to the foundation for innovation in the DAM market.

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  • Digital Assets: First-Class Citizens of Web Content Management

    Digital Assets: First-Class Citizens of Web Content Management

    A personalized customer experience requires a deep understanding of your customer and the ability to quickly bring together the right content to meet their needs. The right content is a combination of text and rich assets.

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  • Make the Most of Your DAM Assets

    Make the Most of Your DAM Assets

    Your content is only as good as your digital assets. You need to be able to find and share them. Nuxeo’s Mike Urbonas, director of product marketing, drove home these points in a recent CMSWire webinar, "5 Ways to Transform your Digital Content into Valuable Digital Assets." Nuxeo

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  • DAM Innovation: Fork in the Road

    DAM Innovation: Fork in the Road

    Over the last year, an ongoing debate has taken place in the DAM industry about innovation. The consensus is that innovation is in retreat and DAM software is becoming increasingly homogeneous. In our coverage at DAM News, we see a vendor's new product release as an accurate signal of intent

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  • Your DAM Shopping List

    Your DAM Shopping List

    What to expect from Digital Asset Management in 2016 Finding a Digital Asset Management (DAM) system is easy enough, as there are plenty of systems to choose from.

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  • Does Your DAM Experience Excite?

    Does Your DAM Experience Excite?

    As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for innovative uses (or lack) thereof.

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  • DAM Goes to Market(ing)

    DAM Goes to Market(ing)

    Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.

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  • Overcoming Those DAM Customer Experience Obstacles

    Overcoming Those DAM Customer Experience Obstacles

    At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer

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  • DAM Tips to Improve Mobile Marketing

    DAM Tips to Improve Mobile Marketing

    Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).

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  • The Next Steps of DAM Consciousness (Pt. 2)

    The Next Steps of DAM Consciousness (Pt. 2)

    Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task. User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.

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  • The Next Steps of DAM Consciousness

    The Next Steps of DAM Consciousness

    The first step of Digital Asset Management consciousness is realizing there’s a need.  After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic

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