Articles
Channel: Digital Asset Management (page 7)
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Drive Digital Transformation With a Hyperscale Platform
Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy. “These solutions are not applicable to how you’re moving your business forward,” Cormier said.
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How Enterprise DAM Speeds Digital Transformation
The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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Digital Assets: They're Only Useful If You Can Find Them [Video]
Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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DAM Implementation: Like Putting Together an Ikea Bed
You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors. At last — you choose a vendor and sign the contract. Your work is done. Not so fast. Buying technology is the easy part.
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4 Ways a Semantic Network Energizes Your DAM
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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Where DAM Fits in Consistent Experience Delivery
In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Sell, Baby, Sell: How to Market Your DAM for Higher Use & Adoption
Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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DAM Provides a World of Truth for Customers and Marketers
It’s Saturday night, and you want a new pair of shoes. You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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CMSWire Tweet Jam: Managing Experience Consistency with DAM #DAMChat
An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right? But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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Librarians: Digital Marketing Needs Your Skills
The American Library Association (ALA) posted ads for 2,386 library jobs in 2015. Now granted, the ALA does not post every library job available.
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5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad.
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases.
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there. In other words, it takes work.
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