Articles
Channel: Digital Asset Management (page 7)
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DAM Provides a World of Truth for Customers and Marketers
It’s Saturday night, and you want a new pair of shoes. You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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CMSWire Tweet Jam: Managing Experience Consistency with DAM #DAMChat
An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right? But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
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DAM Expands Its Reach in the Enterprise
Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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Librarians: Digital Marketing Needs Your Skills
The American Library Association (ALA) posted ads for 2,386 library jobs in 2015. Now granted, the ALA does not post every library job available.
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5 Ways DAMs Ensure Successful Digital Journeys
A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad.
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A New DAM Approach: Marketing with a Purpose
Marketing often seeks an objective — clicks, likes, purchases.
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Manage Experience Consistency ... or Chase Your Customers Away
Consistent, relevant customer experiences don't happen by accident. They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there. In other words, it takes work.
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3 Ways DAM Systems Will Change in the Future
“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.
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Avoid Brand Disasters with a Visual Content Strategy
It took a man with his sleeves rolled up to make me understand that we had a problem. A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.
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Panopto Makes Skype Video Searchable, Shareable
Skype for Business continues to attract a lot of love from third-party vendors — including Seattle-based Panopto. With this week's upgrade of its video content management platform, Panopto included Skype for Business integration.
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Are Today's DAM Systems Ready for Next-Gen Data?
It’s time for the digital asset management industry to step up and look to the next generation of digital assets. We’re already half way through the "semantic web," and with the upcoming predicted Web 4.0, there are exciting and challenging developments in the air.
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You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
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DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
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DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
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