Articles
Channel: Digital Asset Management (page 7)
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How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
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The DAM Thing You May Have Overlooked in Digital Transformation
Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either. DAMs have just kind of always existed, off to the sidelines, hidden in the shadows.
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MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much. Let’s imagine the customer experience is a dinner party you host. DAM is the kitchen.
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The Future of DAM, Explained With a Bicycle Wheel
Our digital future and legacy DNA often clash. Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
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Everything I Know About Shopping for MarTech I Learned From a Waffle Iron
The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it. Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.
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How DAM Helps Brands Stand Out in a Crowd
If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.
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How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
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We'll Be Managing $5.36B Worth of Digital Assets by 2020
If you have any doubts about the viability — or necessity — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets
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What Story Do Your Digital Assets Tell?
No one knows what I do when I say I am in Digital Asset Management. Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people.
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Nuxeo Stregthens DAM Strategy With Google API
Nuxeo is an open source content management platform with a DAM advantage. And now the company strengthened its already formidable digital asset management (DAM) capabilities by integrating its platform with Google’s Cloud Vision API. The new Nuxeo plugin, Nuxeo Vision, has been developed to support the Google Cloud Vision
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What Makes a Good Metadata Schema?
What makes a good metadata schema and how do you know if you’ve got one? No formula exists today for answering this question in quantifiable terms — it requires evaluation and reflection on the part of the organization.
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Actions, Not Intentions, Drive Your Strategy
Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved. — Mattie Stepanek Actions, Not Intentions Collaboration is an action, not an intention.
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3 Ways to Sell Your DAM Case
Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures. Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.
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Capturing DAM Relationships
We've heard a fair amount of talk about innovation in DAM lately, but one area hasn't received much attention: the need for systems that track the complex relationships between assets and other entities across an enterprise.
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