Articles
Dear Santa,
I think I finally finished the digital asset management (DAM) system.
I cataloged all of our assets, filled out the metadata fields with complete accuracy, increased our system adoption to 100 percent and cut down on the time it takes to create and publish marketing content.
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After a year of fast track releases, New York City-based Nuxeo has unveiled the 2016 Long Term Support (LTS) release of its hyperscale digital asset management (DAM) platform.
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Enterprises remain stifled by legacy enterprise content management (ECM) systems as well as homegrown asset management solutions that do not scale, according to Melinda Cormier, Nuxeo ’s senior director of digital marketing and brand strategy.
“These solutions are not applicable to how you’re moving your business forward,” Cormier said.
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The path to successful digital transformation is through an enterprise digital asset management system (DAM), according to Brian O'Connor, chief technology officer at Universal Mind.
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Companies can make use of can make much more efficient use of their data by tagging their digital assets appropriately, which enables their users to search on then and categorize them in a more specific way.
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You've interviewed your stakeholders. You wrote your list of requirements. You met with and have seen demonstrations from a number of vendors.
At last — you choose a vendor and sign the contract. Your work is done.
Not so fast.
Buying technology is the easy part.
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Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one.
From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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In a world where users are demanding constantly improved digital presence, and consistency of message and content across all media and message components, organizations of every kind are scrambling for tools and techniques to meet those demands.
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Digital asset managers have to embrace both sales and marketing. In effect, they have to sell their DAM solutions to their end users.
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It’s Saturday night, and you want a new pair of shoes.
You log into the Big Box Store’s app on your phone and swipe through the promos. Then you see them: a model wearing the shoes of your dreams. And bonus — they're on sale this weekend.
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An ad shows a man with rolled up sleeves standing in front of a rugged machine. Sounds perfect, right?
But as Alan J. Porter informed us, the company needed to pull the image because rolled sleeves were a safety violation in its biggest market.
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Digital asset management (DAM) lies at the heart of integrated digital experiences, especially those customer journeys that cross multiple channels, formats, languages and regions.
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The American Library Association (ALA) posted ads for 2,386 library jobs in 2015.
Now granted, the ALA does not post every library job available.
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A broken down train can force you to arrive late to an important meeting or miss it altogether. It disrupts your day, not to mention makes you look bad.
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