Articles
Channel: Digital Asset Management (page 8)
-
How DAM Helps Brands Stand Out in a Crowd
If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.
Continue reading...
-
How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
Continue reading...
-
We'll Be Managing $5.36B Worth of Digital Assets by 2020
If you have any doubts about the viability — or necessity — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets
Continue reading...
-
What Story Do Your Digital Assets Tell?
No one knows what I do when I say I am in Digital Asset Management. Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people.
Continue reading...
-
Nuxeo Stregthens DAM Strategy With Google API
Nuxeo is an open source content management platform with a DAM advantage. And now the company strengthened its already formidable digital asset management (DAM) capabilities by integrating its platform with Google’s Cloud Vision API. The new Nuxeo plugin, Nuxeo Vision, has been developed to support the Google Cloud Vision
Continue reading...
-
What Makes a Good Metadata Schema?
What makes a good metadata schema and how do you know if you’ve got one? No formula exists today for answering this question in quantifiable terms — it requires evaluation and reflection on the part of the organization.
Continue reading...
-
Actions, Not Intentions, Drive Your Strategy
Unity is strength … when there is teamwork and collaboration, wonderful things can be achieved. — Mattie Stepanek Actions, Not Intentions Collaboration is an action, not an intention.
Continue reading...
-
3 Ways to Sell Your DAM Case
Call it the capitulation of marketers. They’ve surrendered to the idea that consumers have short attention spans and are visual creatures. Bring on the video, artwork and other digital media assets. And bring on the need to manage, measure, share and make those assets easy to find.
Continue reading...
-
Capturing DAM Relationships
We've heard a fair amount of talk about innovation in DAM lately, but one area hasn't received much attention: the need for systems that track the complex relationships between assets and other entities across an enterprise.
Continue reading...
-
Canto DAM Integration Connects Adobe InDesign
San Francisco digital asset management (DAM) provider Canto just announced an integration with an Adobe desktop publishing software application. The integration between Canto's Cumulus DAM system and Adobe 's InDesign (INDD) "creates a tunnel" that will help graphic designers and artists maneuver between the platforms and "saves tremendous time
Continue reading...
-
2015 Contributors of the Year: John Horodyski
If you haven't seen John Horodyski in a "stump the DAM consultant" panel, you don't know what you're missing. Delivering in-depth expertise with a quick wit, John kept the audience (and the moderator) laughing.
Continue reading...
-
CMSWire's Hits of 2015: DAM
Your business has a lot of digital files to manage — images, multimedia and textual content files. And the volume and variety of those assets just keeps growing. That’s why digital asset management (DAM) has such a critical place in the ecosystems of digital businesses.
Continue reading...
-
I'm Dreaming of DAM Customer Service
Since its publication in 1946, Don Gardner’s “All I Want For Christmas Is My Two Front Teeth” has remained a favorite song for the holidays, evoking a sense of silliness over what might be identified as a significant loss.
Continue reading...
-
Maximize the Value of Your Digital Assets
Your content is only as good as your digital assets. So make sure your business can find, manage and effectively share those assets. Nuxeo’s Mike Urbonas drove home these points in a recent CMSWire webinar, "5 Ways to Transform your Digital Content into Valuable Digital Assets." “We believe
Continue reading...