Articles
Channel: Digital Asset Management (page 8)
-
You Don't Need to Be Bribed to Use Great DAM Systems
Some might see programming people to produce a desired behavior — for example, to encourage training and adoption on new technology systems — as slightly unethical.
Continue reading...
-
DAM Pricing Survey Reveals Gaps in Industry Maturity
Pricing is a contentious subject in the digital asset management (DAM) world, but it's a topic of near universal interest for anyone involved in the field.
Continue reading...
-
DAM's Next Wave Anticipates Our Connected Future
Everywhere we look, change is permeating businesses: the people, the processes and the technology. A common concern I heard at three recent content conferences was how to manage these changes and anticipate their effects.
Continue reading...
-
5 Ways to Build the Perfect DAM
We are an information-hungry people. We crave being in the know. We long for things like exciting news, an amazing deal and the feeling of connectedness. In fact, these longings have even spawned their own acronym: FOMO, short for Fear of Missing Out.
Continue reading...
-
How To Not Fail at Taxonomy
Taxonomy never made sense to me as a hot topic until I found myself in a heated debate with my husband about which product category a mug should fall under in an online store.
Continue reading...
-
The DAM Thing You May Have Overlooked in Digital Transformation
Digital asset management (DAM) technology is nothing new. But in my fifteen years of solution consulting with digital marketing technologies, it has never been an “it” thing, either. DAMs have just kind of always existed, off to the sidelines, hidden in the shadows.
Continue reading...
-
MarTech Lessons From Your DAM Marketing Dinner Party
Some marketers conflate digital asset management (DAM) with web content management (WCM). It’s an innocent mistake. After all, WCMs often have a media library. Just like DAM, right? Not so much. Let’s imagine the customer experience is a dinner party you host. DAM is the kitchen.
Continue reading...
-
The Future of DAM, Explained With a Bicycle Wheel
Our digital future and legacy DNA often clash. Digital environments and processes, mazes of 0s and 1s, frustrate our taste for simplicity. That's why I’d like to explain the future of digital asset management (DAM) with a bicycle wheel.
Continue reading...
-
Everything I Know About Shopping for MarTech I Learned From a Waffle Iron
The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it. Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.
Continue reading...
-
How DAM Helps Brands Stand Out in a Crowd
If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.
Continue reading...
-
How Nuxeo Manages Assets on a Digital, Global Scale
Lisa McIntyre knows exactly what it was like to manage content before the digital evolution. She was a librarian. “During the ‘early years’ of multimedia content, there was relative control over copies of items and a fairly clear distribution channel,” McIntyre, technical account manager at Nuxeo, said during last
Continue reading...
-
We'll Be Managing $5.36B Worth of Digital Assets by 2020
If you have any doubts about the viability — or necessity — of digital asset management (DAM), new estimates about its projected growth should dispel the notion. The DAM market is estimated to grow from $1.42 billion in 2015 to $5.36 billion by 2020, according to new research from MarketsandMarkets
Continue reading...
-
What Story Do Your Digital Assets Tell?
No one knows what I do when I say I am in Digital Asset Management. Maybe the term never received acclaim because it sounded boring. Or maybe it didn’t ring a bell for a lot of people.
Continue reading...
-
Nuxeo Stregthens DAM Strategy With Google API
Nuxeo is an open source content management platform with a DAM advantage. And now the company strengthened its already formidable digital asset management (DAM) capabilities by integrating its platform with Google’s Cloud Vision API. The new Nuxeo plugin, Nuxeo Vision, has been developed to support the Google Cloud Vision
Continue reading...
