Articles
Channel: Digital Asset Management (page 9)
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DAM Goes to Market(ing)
Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.
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Overcoming Those DAM Customer Experience Obstacles
At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer
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DAM Tips to Improve Mobile Marketing
Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).
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The Next Steps of DAM Consciousness (Pt. 2)
Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task. User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.
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The Next Steps of DAM Consciousness
The first step of Digital Asset Management consciousness is realizing there’s a need. After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic
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Canto: Take Your DAM Thing With You
Canto, an enterprise digital asset management (DAM) provider, is updating its platform with a focus on mobile, third-party application integration and round-the-clock access to digital assets. Officials at the San Francisco-based vendor promised that Version 10 of Cumulus X will offer branded, mobile-friendly, read-only access to assets by thousands of
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Workfront Adds DAM to Workflow
Workfront has added a digital asset management (DAM) solution to its enterprise workflow platform. Officials said it will help marketers store, use and reuse digital assets for a better workflow and integration between DAM and the work management ecosystem.
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The Stages Of Digital Asset Management Consciousness
The signs are unmistakable: denial, frustration, bargaining, acceptance. We aren’t talking about the latest self help book or Kübler-Ross. These are some of the many phases organizations go through in their steps towards Digital Asset Management consciousness. David Diamond inspired this article in a comment he made on a piece I wrote on DAM News.
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Manage Your Global Content with DAM
“It has been said that arguing against globalization is like arguing against the laws of gravity ” — Kofi Annan One of DAM's distinguishing qualities it that it can serve as the single source of truth for rich media content across publications, broadcast, social media channels and geographies.
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DAM Positions Are Going Unfilled
As part of my work at Atlanta Metadata Authority, I help place new employees or train existing ones at companies deploying DAM (Digital Asset Management) systems or retooling their DAM strategies.
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Connecting the Dots Between Customer Engagement and DAM
“People don’t care how much you know until they know how much they care” — John C. Maxwell Data-driven marketing solutions enable customer engagement, and a Digital Asset Management (DAM) system can be a step toward gaining innovative, operational and intellectual control of your data.
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Making a DAM Decision
"It's not hard to make decisions when you know what your values are." -- Roy Disney Yes, it's that time of year again… Spring has sprung, and with that, energy and renewal comes the Henry Stewart DAM Conference to NY, NY May 7–8.
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Metadata Maturity Helps You Maintain Business Relevance
“Knowledge comes, but wisdom lingers" -- Calvin Coolidge Any organization looking to manage and exploit its knowledge more effectively can't afford to ignore metadata creation. Metadata's application, however, can't stop at creation. Organizations must continually update, manage and exploit it in order to provide optimal content and knowledge management opportunities.
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Finding a DAM System You Can Love
Lisa McIntyre said her company used to manage its digital assets with a clipboard and paper. "I kid you not," she recalled, noting how people would write down the file they were borrowing and sign their name.
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