Articles
Channel: Digital Asset Management (page 9)
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DAM Experience Starts With User's Expectations
“The first step in exceeding your customer’s expectations is to know those expectations” -- Roy H. Williams The content-driven experience is ultimately the expression of the relationship between a DAM and the user.
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Oracle Digs into DAM with Acquisition of Front Porch Digital
Oracle is deepening its DAM pockets. The IT and customer experience software giant this week announced it will acquire a content storage management solutions provider of large-scale media assets. Oracle officials promised that the Lafayette, Colo.-based digital asset management provider, Front Porch Digital, will provide big data technologies that
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Design Efficiency into Your DAM Workflows
Are you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task.
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Why Your DAM Will Be Obsolete
Social. Mobile. Analytics. Cloud. Big Data. These are the buzzwords that have been used to describe the transformation of all technologies over the past decade.
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CMSWire Tweet Jam: How to Succeed with DAM #DAMChat
Everywhere we look there's another DAM decision to be made. From creation of strategy, to software selection, to driving adoption, to successful integration, it's no wonder that many of us are left wondering how to actually succeed with DAM.
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The Anatomy of a Failed DAM Project
Pitfalls Aplenty You’re embarking on a new and exciting DAM project. This fact alone is admirable. To be even more successful, make sure you have a detailed plan: where to start, where you want to go and how to get there.
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How to Succeed with DAM
The question I hear most often from clients in all industries is how do I “succeed” with DAM -- how do I make it a successful system and provide real and meaningful benefits to the organization? The short answer is that there is no “silver bullet” as to what success
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5 Questions to Consider Before Launching a DAM Initiative
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, organizations are taking a closer look at rich media management tools like digital asset management (DAM). However, the market is fragmented, and relatively few big-name vendors offer DAM solutions.
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DAM Confusion in the Marketplace
(UPDATED 8/27) With the announcement of Microsoft’s partnership with the DAM vendor ADAM last month, it would be easy to say that Microsoft has de facto conceded defeat for SharePoint, a MS tool often promoted as a DAM. This would be a mistake; SharePoint and ADAM were never
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6 Reasons Why People Don't Use Your DAM
Let’s take a look at the six chief reasons why your users might have fallen out of love with your DAM system and the lessons you can learn: Reason #1: The interface is unintuitive and unfriendly Many DAMs tend to be conceived and built by technicians rather than by branding
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Manage Digital Assets and Customer Experience Simultaneously
As the digital marketing landscape evolves, so too does the practice of digital asset management (DAM). Gleanster’s 2013 report on DAM found 67 percent of survey respondents planning to increase budget for content management tools and initiatives this year.
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Library Science, Not Library Silence
It’s no secret that I’m a fan of adding information professionals to digital asset management teams.
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Confronting the New (and Not So New) World of DAM
Although digital asset management has arguably been around since at least the 1990s, the virtual explosion of multimedia has catapulted it near the top of the stack for many organizations.
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Get Executive Buy-In for Digital Asset Management
Like many organizations, you may find yourself at a crossroads between how you’ve managed digital content up until now and how you plan to address future digital asset management (DAM) needs.
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