Articles
Channel: Digital Asset Management (page 9)
-
People Bring Your DAM to Life
Anyone who thinks that launching a digital asset management (DAM) system comes down to picking a solution and flicking a switch should think again. One step can make a big difference between a DAM solution that people use and a DAM solution that people ignore: talking to your stakeholders.
Continue reading...
-
DAM Diatribe on Data Anxiety
“To achieve great things, two things are needed: a plan and not quite enough time” — Leonard Bernstein The transition to fall brings with it a feeling of change: to shorter days, cooler temperatures and the realization that the end of the year looms.
Continue reading...
-
DAM Movement: From Big Iron to Big Cloud
One of the biggest trends to hit the technology world in the last few years is the rise of cloud-based services. And Digital Asset Management (DAM) is no exception. On the one level, this is simply a nod to the efficiencies that cloud services claim compared to self-hosted solutions.
Continue reading...
-
Setting the Stage for DAM Innovation
Where does DAM innovation come from? Like human relationships, it’s complicated. People change, great plans go awry, the new becomes old. All the pieces for game-changing innovation in DAM are there. Customers, users, service providers and vendors all contribute to the foundation for innovation in the DAM market.
Continue reading...
-
Digital Assets: First-Class Citizens of Web Content Management
A personalized customer experience requires a deep understanding of your customer and the ability to quickly bring together the right content to meet their needs. The right content is a combination of text and rich assets.
Continue reading...
-
Make the Most of Your DAM Assets
Your content is only as good as your digital assets. You need to be able to find and share them. Nuxeo’s Mike Urbonas, director of product marketing, drove home these points in a recent CMSWire webinar, "5 Ways to Transform your Digital Content into Valuable Digital Assets." Nuxeo
Continue reading...
-
DAM Innovation: Fork in the Road
Over the last year, an ongoing debate has taken place in the DAM industry about innovation. The consensus is that innovation is in retreat and DAM software is becoming increasingly homogeneous. In our coverage at DAM News, we see a vendor's new product release as an accurate signal of intent
Continue reading...
-
Your DAM Shopping List
What to expect from Digital Asset Management in 2016 Finding a Digital Asset Management (DAM) system is easy enough, as there are plenty of systems to choose from.
Continue reading...
-
Does Your DAM Experience Excite?
As I sat in a dealership waiting for my car to be serviced, everywhere I looked I saw evidence of a DAM system in use. It was a long wait, so I had a lot of time to examine the assets, looking for innovative uses (or lack) thereof.
Continue reading...
-
DAM Goes to Market(ing)
Is Digital Asset Management relevant to today’s marketers? Do we now need to think about DAM differently? Many traditional and new DAM vendors are positioning themselves as marketing solutions and focusing on the use of content.
Continue reading...
-
Overcoming Those DAM Customer Experience Obstacles
At the top of Robert Fulghum’s list of lessons learned in his bestselling "All I Really Need to Know I Learned in Kindergarten" is: “Share everything.” Fulghum’s advice applies directly to customer experience (CX), and here’s why: According to findings from McKinsey & Company, your brand and your customer
Continue reading...
-
DAM Tips to Improve Mobile Marketing
Photos and videos are the primary tools in the struggle for mobile engagement. Nothing communicates as much information as quickly and written media can’t create the rapid emotional connection that visual media can (certainly not on the small screen).
Continue reading...
-
The Next Steps of DAM Consciousness (Pt. 2)
Businesses hear "user adoption strategies" and often think "training or internal communications exercises." This significantly underestimates the scale of the task. User adoption and change management are arguably the most important factors when implementing DAM systems, with success in the latter relying strongly on success in the former.
Continue reading...
-
The Next Steps of DAM Consciousness
The first step of Digital Asset Management consciousness is realizing there’s a need. After that, the fun begins. We covered some of the most common phases people go through in their DAM journey in The Stages Of Digital Asset Management Consciousness. But once a business gets beyond a basic
Continue reading...