The Gist

  • What's up? Catching up with four Adobe Summit attendees.
  • Personalized CX. This is a matter of personalization for customers.

LAS VEGAS — The Adobe Summit 2023 is well underway at The Venetian, and with more than 10,000 people in attendance — it's a party. But everyone comes to the conference — and Vegas — for different reasons, other than having some fun.

We spoke to four different attendees to find out why they chose to make the trek to Las Vegas this year.

Quest for Personalized Customer Experiences

Cathy Humenik, VP and Group Account director at MRM

I'm responsible for leading several teams that do CRM for automotive.

And I’m really trying to understand all the tools that are available to help us really get more one to one and personalized with our customers — both in trying to make sure we're engaging with them and all the ways they want to be engaged, but also looking for ways to save money by not sending things through channels that might not be really used.

So, it's really just it's sort of an educational journey for me and to help my team with our strategies support our clients. 

Related Article: What to Expect at Adobe Summit Digital Experience Conference 2023

Exploring the Adobe Talent Ecosystem

Dave Fox, Founder and CEO at Focus GTS

We are here seeing what’s happening with talent and recruiting and looking at the way Adobe continues to push out amazing talent — it’s a true talent ecosystem.

Headshots of Adobe Summit 2023 attendees: Rhasaun Campbell (top left), Dave Fox (bottom right), Jeff Cram (top right) and Cathy Humenik (bottom left).
Adobe Summit 2023 attendees: Rhasaun Campbell (top left), Dave Fox (bottom right), Jeff Cram (top right) and Cathy Humenik (bottom left).

Learning Opportunities

Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.

At-Scale Digital Experiences in Healthcare

Jeff Cram, SVP, Healthcare at Concentrix

The Concentrix team is excited to attend Adobe Summit this year because of the importance of creating more connected and at scale digital experience with our clients. I work closely with our healthcare clients, and there’s a real inflection point this year with the way content, data and experiences are all coming together.

For the first time in the industry, there’s now a HIPAA-ready data architecture and a maturity in the people and processes required to create some ground breaking experiences.

We’re looking forward to the event and learning from others in the community.

Connecting With Adobe Partner Ecosystem

Rhasaun Campbell, Web Consultant at Wrecking Ball

We're here to look at all the different Adobe partners. We are an Adobe partner ourselves, and we’re looking to see who we can partner with to build out solutions. I work with several different agencies like Wrecking Ball, an agency out of South Florida.

We do a lot of work with Adobe Creative Cloud internally. We are here to expand our footprint with Adobe to help them in their ecosystem and also to meet other customers that are looking for assistance with building out their enterprise.