Articles
Channel: Digital Marketing (page 3)
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How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage
While MLCX is a powerful movement, it isn't always easy for marketers to translate it into reality.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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How to Master the Shift to a Subscription Software Model
Subscription success requires engaging customers and ecosystem partners throughout the marketing, sales and service lifecycle.
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For Marketing Success, It’s Important to Zig When Others Zag
Rather than follow the crowd, there’s more opportunity in what others are not doing. Here are three ways to avoid the marketing crowds.
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Social Media Hashtags: Protecting Your Brand's Reputation and Trust
Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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California’s CPRA: It’s Time to Cut Ties with Old Data
Data minimization has been a core tenet of good privacy practice for decades. While there are obvious benefits for consumers, businesses also benefit.
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Marketing Lessons Learned: What 2020 Has Taught Us
Marketers shared what 2020 has taught them and how it has made them stronger.
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Why Apple's Changes to IDFA Will Make Things Harder for Marketers
How marketers will be affected by changes to Apple IDFA, a device identifier assigned to a user's device to track and target users within iOS apps.
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How Marketers Can Foster Connections Around Their Products
No matter how much you talk about your brand, consumers always treat companies with suspicion — even companies they know.
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Martech Stacks Are Being Underutilized By Marketers, How Much Does It Matter?
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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How Marketers Can Break Their Third-Party Data Habit
Marketers offered seven ideas for successfully moving on from third-party data.
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Why Some Marketers Are Leery of Analytics
Gartner has released findings that say many marketers aren't using analytics to inform decisions. Why?
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Dot-Com or Bust: Why Nobody Cares About Your Domain Name Extension
With the emergence of popular domain extension alternatives, such as .co, .io, .app and others, many are wondering if a domain extension matters any longer.
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