Articles
Numbers show growth in mobile usage and that's something marketers should capitalize on. Here we offer some ways to improve your mobile marketing strategies.
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True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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With Amazon gaining market share in the digital advertising space, is it time for marketers to get on board?
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There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs.
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Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Is omnichannel marketing the solution to a stagnated marketing strategy, or is there more to the equation?
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Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.
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Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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We discuss some common challenges holding brands back when it comes to leveraging intelligent content.
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Successful companies don’t focus on customer segments — they look for audience signals.
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