Articles
Channel: Digital Marketing (page 3)
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5 Ways to Boost Your Mobile Marketing Strategies
Numbers show growth in mobile usage and that's something marketers should capitalize on. Here we offer some ways to improve your mobile marketing strategies.
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Can Your Data Keep Up with Dad Sneakers?
True one-to-one marketing is closer than ever before. But if you’re counting on the same old customer segmentation, you're going to lose out on the opportunity.
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How To Use Analytics to Plan Better Sales Forecasts
Data can help sales teams improve the accuracy of their sales forecasts, allowing them to better align resources in areas with the greatest impact.
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Is it Time for Marketers to Invest in Amazon Ads?
With Amazon gaining market share in the digital advertising space, is it time for marketers to get on board?
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10 Technology Components of Intelligent Content Programs
There is a lot that goes into intelligent content so we asked practitioners and experts to share the tech necessary to build these types of programs.
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Why Going Omnichannel Won't Save Your Marketing Strategy
Is omnichannel marketing the solution to a stagnated marketing strategy, or is there more to the equation?
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The Adam Sandler Effect: There’s Some Very Good Data Behind Those Very Bad Movies
Audience-centric brands aren't just data-driven, they're using the intent behind the action to deliver more relevant products and content.
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Branding Doesn't Have to Be Propaganda
Your branding is your usefulness. Every time a customer can find something quickly and easily, that’s branding. Great customer service is branding.
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Integrations Keep the Data Flowing and the Marketing Relevant
Many companies collect data first, then try to figure out what to do with it after. This is a sure-fire way to make sure you're working with out of date data.
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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7 Challenges Holding Back Your Intelligent Content Programs
We discuss some common challenges holding brands back when it comes to leveraging intelligent content.
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The Art of Audience-Driven Marketing: Stop Selling Products, Start Building Audiences
Successful companies don’t focus on customer segments — they look for audience signals.
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