Articles
Channel: Digital Marketing (page 3)
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Does Size Matter With Martech Stacks?
How big should a martech stack be? The only correct answer to that question is “as big as it needs to be.”
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What Bakers and Cooks Can Teach Us About Content Analytics
Taking a cook's mindset of optimizing in the moment, with the resource and bandwidth available, is so critical to improving content performance on the go.
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Why Your Next Pop-Up Event Should Have a Tailored Business Plan
You should approach the launch of a pop-up shop like you would approach the launch of a startup — and it begins with a business plan.
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AI in Marketing: Use Cases and Examples in Content Marketing
Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing.
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4 Tips For Better Social Listening
While some channels like TikTok and Facebook have proven to be goldmines for B2C companies, they aren’t necessarily as fruitful for marketers in the B2B space.
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The Role of Serendipity in Marketing Results
Marketers are infamous for equating correlation and causation. But there's a wildcard factor that marketers don't like to acknowledge: serendipity.
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How Marketers Can Get Started With Google Apps Scripts
Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters.
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Tips for a Good Night's Sleep for B2B CMOs
Five challenges are keeping B2B marketers up at night. Here's how they can finally get a good night's sleep.
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How to Coordinate Google Analytics Reporting Access
To make Google Analytics reporting less of a game, users should review access management on a regular basis.
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10 Mistakes to Avoid When Rethinking Your Analytics Strategy
Avoiding these 10 gotchas can help establish the right workflow to conducting effective analysis, even in turbulent times.
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What Brand Marketers Can Learn From Personal Brands
It doesn’t matter if you’re a massive corporation or a lone individual, you always want to consider your brand.
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7 Factors That Determine Email Deliverability
While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by seven factors.
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Why Marketers Are Thinking Globally and Acting Locally
As brands look for more worldwide growth, localization of marketing campaigns as well as products is becoming more important to success.
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Study Guide: Google Analytics Individual Qualification Certification
Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification.
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