Articles
Channel: Digital Marketing (page 5)
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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Amazon Launches AppFlow to Speed Data Integration
AWS launched a new integration service called Amazon AppFlow, aimed at making it easier to transfer data between AWS services and other SaaS applications.
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Are Working From Home Policies Affecting Intent Data?
B2B marketers are adjusting to the changes the shift to remote work has had on intent data and share some areas of opportunity.
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Why and How You Need More Diversity in Your Marketing
The data doesn’t lie: Diverse companies do better than their peers.
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3 Myths of the Modern CMO
The role of CMO is inherently multi-dimensional and ever-changing.
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Crisis Management: 6 Considerations for the Marketing Budget
Marketers may be tasked with looking for ways to save money and resources to weather the storm during the COVID-19 crisis. Here are 6 things worth considering.
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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What Are the Bare Necessities of a Remote Marketing Team?
What platforms do we absolutely need to take marketing projects from inception to completion?
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How to Effectively Use Google Analytics TreeMap Reports
Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills.
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Modular Marketing Tech: Why Great Marketing Needs Room to Experiment
Many large marketing platforms make the mistake of forcing people into their own, predefined user experience patterns. There's a better way.
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When Customer Success and Marketing Work Together, The Customer Wins
A new era is rising that revolutionizes marketing yet again and will add greater precision to the content and focus of marketing.
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Why Marketing in the Current Climate Requires Empathy and Deep Content Analysis
Marketing hasn't stopped. But the game has changed and marketers need to be mindful of sending out tone-deaf communications and content.
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How Google Analytics Social Media Reports Help Improve Marketing Crisis Responses
Knowing how your social media traffic impacts your site can provide clear guidance on which channels to use when responding to a crisis.
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Simple Ways to Improve Video ROI
Learn eight metrics to watch when measuring the efficacy of a video content program and three ways to then improve ROI.
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