Articles
Channel: Digital Marketing (page 5)
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5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020
If companies don’t adapt their marketing and content strategies during these times to drive loyalty, they risk losing customers to brands that do.
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Is Using a Data Broker the Most Secure Marketing Strategy?
BlueKai's data breach this year raises questions surrounding the risks involved with marketing's use of data brokers.
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6 Anti-Patterns That May Be Undermining Your Agile Marketing Efforts
Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile.
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We're All Stuck in the Privacy and Brand Safety Tangle
The only way to get unstuck is to acknowledge that we got here because of insufficient data collection practices and disrespecting user data ownership rights.
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How 4 Organizations Are Benefiting From Taking an Agile Marketing Approach
Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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The Challenges of Measuring Marketing ROI
Understanding the ROI of a singular piece of technology can be done, however, when it comes to measuring the ROI of an entire ecosystem, things can get tricky.
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Why You Should Focus on Community Building More Than Audience Building
Online communities are growing and savvy marketers are switching from audience-building to community-building. Marketers and executives share their thoughts.
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Democratize Content Creation With Experience Building Blocks
The way we used to create content doesn’t work for today’s marketing.
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3 B2B Marketers Delivering Customer Experiences That Rival B2C
B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver.
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Choosing Martech Solutions by the Data Value They Provide
What makes a marketing technology valuable is a question that marketers, analysts, entrepreneurs and enthusiasts grapple with on a regular basis.
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How to Form the Right Questions to Gain Insights From Your Data Models
Any discussion, be it a casual chat or formal presentation, should include an open-ended question that relates to the objectives for the data.
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Are Your Design Teams and Content Teams Working at Odds With Each Other?
To understand the challenges that these content teams undergo and also provide tips for brands to improve their content workflows, we spoke to the experts.
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Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills
As brands increasingly move content marketing efforts in house, marketers should sharpen their interviewing skills to mine for content gold. Here's how.
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