Articles
Channel: Digital Marketing (page 5)
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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
Marketers should take the lead and set up an AI reconnaissance mission, rather than passively reacting to pitches from current and prospecting vendors.
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Elements of an Effective Marketing Newsletter
Some newsletters are effective and produce good results for the senders. Others go largely ignored. What makes the difference?
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Google Analytics App + Web Simplifies Cross-Platform Measurement
Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report.
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What Marketers Can Do to Regain Consumer Trust
A growing number of consumers cite trust and security as their primary concerns with online purchasing. What can marketers do to regain their trust?
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How Clean Data Efforts Support Consumer Privacy Efforts
Structuring clean data discussions with privacy in mind can highlight how an organization can better conduct compliance, easing regulatory fears.
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Why Brand Awareness Matters
You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.
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Think Intent Data Is Just for Enterprise Businesses? Think Again
It’s now easier than ever before for start-ups to adopt and gain value from intent data.
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When it Comes to Customer Data, Don't Be a Creep
Businesses need to make intelligent choices about how they use the customer data they collect and how long they store it.
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How Scientific Can Marketing Be?
The pressure to be more data-driven can make marketing less scientific.
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The Growing Importance of Headless Systems in the Visual Economy
The rising importance of visual storytelling has been met by the rise in adoption of headless systems.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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The Power of Geofence Marketing
How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging.
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Your Marketing Launch Plan Is Missing a Critical Component: Strategy
The biggest cause of go-to-market failures is internal groups don't share unifying goals.
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The 4 P's of Permission-Based Marketing
While marketers' goals haven't changed much over the last 60 years, the methods of achieving those goals must quickly adapt to the data privacy landscape.
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