Articles
Channel: Digital Marketing (page 5)
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What Trustworthy and Transparent Marketing Looks Like Now
Responsible marketing means smarter, targeted marketing that keeps the customer and their pain points always in mind.
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OneScreen.ai Gets $1M in Funding to Fix OOH Advertising Industry
Last week, Tech Capital Inc and execs from HubSpot, Wayfair and BuySellAds and more invested $1 million in out-of-home advertising firm OneScreen.ai.
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How to Turn Data Privacy and Compliance Regulations Into a Buyer Advantage
Privacy and compliance is an opportunity to better serve our customers the way they want to be served. Here's how to start.
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Deepening Diversity, Equity and Inclusion in Marketing
Embedding DE&I into a company’s culture, talent and strategies is no easy task. Here's how marketers can roll up their sleeves and get to work.
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Marketplace Mayhem: A New Challenge for Brand Identity Kits
Marketers accustomed to managing brand consistency on their own websites and social channels are in for a challenge as they enter online marketplaces.
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Why Twitter Threads Are Powerful and How To Get the Most From Them
Twitter Threads can be powerful. By telling the story through different tweets, you can convey emotion and connect with your audience on a deeper level.
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8 Tips To Minimize Bounce Rate on Blog Pages
Keeping people on your site and engaged can really boost your audience growth. Here we share tips on minimizing the bounce rate on your website.
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Why Spotify Greenroom Drop-In Audio Chat Holds Potential for Marketers
Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement.
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Pandemic Lessons for B2B Marketing Leaders: PR Still Matters, Especially for Sales
PR is a key element of any B2B marketing strategy, one that can in fact have a direct impact on sales performance.
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Why Marketers Should Be Focusing on Customer Acquisition Costs
Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is.
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Marketers, Are Your ABM Efforts Helping or Hurting Sales? 3 Tips to Consider
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
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The 8 Most Popular Types of Digital Marketing
A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage.
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What’s Keeping B2B CMOs Up at Night?
Five things are keeping B2B CMOs up at night. In this article we cover the challenges and in the next we'll look at the solutions.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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