Articles
Channel: Digital Marketing (page 5)
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How to Use Intent Data for Content Marketing
Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content.
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I’m Not a Growth Marketer
Strong marketing leadership lies in understanding how to flex a complex toolkit strategically to drive success across a broad spectrum of company goals.
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Contemplating Laying Off Your CMO? You May Be Shooting Yourself in the Foot
Eliminating the CMO and much of the marketing budget may provide some short-term relief, but it may also make the road to recovery impassable.
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Decisioning vs. Orchestration: What’s the Difference?
Your gut may tell you one thing, your data another, but ultimately, it’s what your customers tell you through their actions and behaviors that matters most .
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How AI Is Tackling Marketers' Top Video Management Challenges
Video has become a critical component of a marketer’s content toolbox, but it's a beast for marketing teams to manage. Here is how AI is improving management.
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A Better Approach to On-Demand Video on LinkedIn
To succeed on LinkedIn, entrepreneur Michaela Alexis urges people to be three things: relatable, conversational and helpful.
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How to Better Communicate Analytics Reports While Working From Home
Tip 1: Avoid micromanaging. Micromanaging creates a “check with someone else” bureaucracy in which nothing gets done without endless review.
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The Worst Way to Test Agile Marketing, and What to Do Instead
Real agility can’t be bolted on top of the way we’ve always done things. It demands significant shifts from our traditional ways of doing marketing work.
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Hybrid Marketing Marries the Online and Offline Worlds
Now is the time for marketers to lean in on hybrid marketing. Here's how to get started.
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What Oreos Can Teach You About Your Martech Spend
Buyer, beware: Dumping martech at a time like this, or turning to less expensive options, is dangerous.
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If You’re Trying to Control the Customer Experience, You’ve Already Lost It
Companies like to talk about being customer centric. The trouble is, most are doing more talking than listening.
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The AI Marketer
When you think of a corporate hero, AI likely isn’t the first thought, yet here are three ways AI is improving marketing teams’ success and productivity today.
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Why Localized Content Is More Important Than Ever
Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them.
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How to Engage With Your Audience on Reddit
Reddit is alive with activity relating to all sorts of topics and industries and it's largely gets underutilized by marketers. Here's how to get involved.
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