Customer Experience World Digital Masterclass London 2018

Description

Digital transformation is a high priority and the stakes are high for customer experience. Products and services are changing faster than most companies can create them. Don’t be a follower become a leader with the Customer Experience World Digital Masterclass. We work ‘on’ our products all the time, but we seem to only work ‘in’ (not ‘on’) our organizations and often don’t pay enough attention to whether or not they are fit for purpose. Products are becoming smarter, more connected, innovating more rapidly and following changing customer trends and tastes. But whilst firms are investing heavily in digital marketing to acquire new customers, the gap between their smart, connected brand promise and the reality of how they function internally is growing and becoming a major risk factor. The modern, digitally-led customer experience is not just about your company’s website, apps or online chat, but should include all aspects of the support structures, internal functions and the people who are part of the process of creating value for customers. Connected products need a connected company to deliver them. We can help you close this gap in your thinking with this not-to-miss one-day event, the Customer Experience World Digital Masterclass.

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